Elevating a Bespoke Fragance Brand
(Brand & Packaging)
IRIS® Fragrance offers a range of perfumes aligned with each chakra, they approached us to create a comprehensive rebranding. Our goal was to elevate the perception of the brand and create a more luxurious feeling that aligned with the high-quality fragrances they offer. The challenge was to create a unique and memorable brand identity that stood out in a crowded marketplace while staying true to the brand's mission.
We designed a minimalist san serif logo and a unique monogram symbol representing the pyramid chakras in a stylized manner. Our focus was on creating a cohesive and visually appealing aesthetic for social media using high-quality imagery, clean typography, and a consistent color palette.
For the social media designs, we focused on creating a cohesive and visually appealing aesthetic that would appeal to the brand's target audience. We used high-quality imagery, clean typography, and a consistent color palette to create an elevated and refined social media presence that aligned with the brand's new luxury positioning.
The rebranding has been a resounding success, with the new logo, symbol, social media designs, and packaging helping the IRIS brand stand out in a crowded marketplace, achieving a new level of luxury and sophistication.